MEGA Brands Inc to release Halo Wars toys
MONTREAL/LOS ANGELES – February 3, 2009 – MEGA Brands Inc. (TSX: MB) is thrilled to announce today that it has entered into a global licensing agreement with Microsoft Game Studios to develop construction toys based on its much-anticipated new game, Halo Wars, a realtime, exciting strategy game based on the legendary Halo® universe. The agreement was brokered by Twentieth Century Fox Licensing & Merchandising, licensing agent for the Halo franchise.
Developed by Ensemble Studios, the creators of the critically-acclaimed Age of Empires series, Halo Wars was designed specifically for Xbox 360® and brings a genre that has typically thrived on the PC seamlessly to consoles. From specialized controls to redesigned resource management and unit command, Halo Wars gives you the fluid strategy experience you’ve been waiting for on a console.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products that deliver on our Trusted Brands promise. Visit http://www.megabrands.com for more information. The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
About Twentieth Century FOX Licensing & Merchandising
A recognized industry leader, Twentieth Century FOX Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century FOX Film Corporation, Twentieth Television and FOX Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century FOX Television, one of the top suppliers of primetime
entertainment programming to the broadcast networks.
