Apples to Lemons: Apple’s Big Announcement on November 16 – FAIL
If you haven’t noticed, Apple created quite the buzz among Macaphiles when they changed their home page yesterday to announce an upcoming surprise concerning iTunes being released today. Conversations were a frenzy yesterday concerning the possibility of what this exciting announcement could be. Not the least of which was the release from earlier in the year where Apple mentioned their plan to move to complete cloud hosting of all information on computers, eliminating the need for large amounts of local storage on your computers, think google documents but with streaming media.
That being said, when they finally released the media frenzy on the web at 10 A.M. EST, I along with many others rushed to our softly gleaming, energy efficient, brushed aluminum macs to find out what exciting techno-fancy was being released. It was like we were in the Christmas Story, bunny PJ’s and all, except there was no Red Rider at the end of the day for this guy. What was I greeted by? Was it seamless streaming of media anywhere I was? Was it the new iPhone 5? Was it an iPod so small I could have it implanted in my brain?
Sadly, no. Apple gave us the Beatles. Wow! Really guys? The Beatles? Ok, I’m sorry. I love music as much as the next guy and everyone knows what the British Boys did for us, but come one, seriously? Apple took down their front page to build up to the Beatles being released on iTunes? Fail…EPIC FAIL. Steve Jobs has had some amazing ideas over the years, but this one was a stinker. Jay-Z is one album short of matching the Beatles, think the Jigga Man will get a special day on Apples home page? Probably not.
My point here isn’t that I’m bummed about the Lonely Hearts Club, but I am extremely disappointed in Apple. These are the same guys who had store employees standing outside the 5th Ave. store just to applaud for the people who bought an iPhone at 2:30 in the morning. They are masters of marketing. What went wrong?
What are your thoughts ladies and gents? Do you care that we got the big build up with no release? What did you expect to see when you went to Apples home page?
I agree dude…..I was expecting the new iPad 2.0
oooohh, baby. i wish. you would think it was something awesome…no offense beatles fans…this was like the might mouse marketing, a flop.